Cerri Site (Purity Building) Redevelopment Project

Cerri Building

The City purchased the Cerri Site (pronounced "cherry" like the fruit) in the 2000's with the intent to redevelop the property. The economic downturn and subsequent dissolution of Redevelopment Agencies by the State of California stalled work on the project.
In 2015, City Council authorized $1.57 million in funding to redevelop the property as part of the City's Capital Improvement Program. During subsequent discussions, City Council directed that two schematic design options be developed for reuse of the property, and that the two options be presented to the public for feedback:  
(1) Renovating and repurposing the existing structure (with parking), and 
(2) Demolishing the existing building and redeveloping the site with a surface parking lot with shade structures.

In the summer of 2015, the City retained the services of TLCD Architects of Santa Rosa with local representation from Alan Cohen Architect to lead the schematic design process. As part of the schematic design process the City completed environmental testing in the fall and early winter of 2015-2016 and a series of focus groups in February 2016.

Public Input

City Council Presentations: The City Council received four presentations on the project: 6/15/15, 10/9/15, 1/19/16, and 5/16/16. 
Focus Group Sessions: The City conducted four focus group sessions in February (Farmers Market Board, Friends of the Farmers Market, the Arts Community, and the Downtown Businesses/Chamber of Commerce), and one focus group in April (Farmers Market Board).

Public Open Houses: The City held two public open houses: 3/3/2016 and 5/4/2016. 
Parks and Recreation Advisory Commission: The Parks and Recreation Advisory Commission received an update on the project on 5/11/16. 

Individual Public Feedback: The project had an online or email public feedback option that ran from March 4 through July 16, 2016. 

Recommendations and Direction

Parks and Recreation Advisory Commission Recommendation, July 27, 2016: 
The Parks and Recreation Advisory Commission considered the schematic design options at a meeting on July 27, 2016. The Commission recommended to City Council Option #1 without necessarily building out the building at this time but doing the parking lot improvements and infrastructure needed to be able to adapt the building for future uses. 
Meeting Packet
Meeting Presentation
City Council Direction, Monday, August 15, 2016:
After over two hours of public testimony and thoughtful conversation, City Council directed staff to develop a modified design for the Cerri Site Option 1 that would retain a portion of the building but not all of it to allow for additional parking, include bathrooms and a kitchen component, focus on alternative approaches toward parking lot paving, and allow the project to be phased in if needed due to funding constraints. The Council expressed appreciation for all of the public input and committed to making the site work as a permanent home for the Farmers Market. As part of this commitment, Council indicated support for the concept of closing North Street for the Farmers' Market. Staff will be meeting with the design architects and project stake holders in the near future to move forward with Council's direction. Watch for further updates. 
Meeting Packet
Meeting Presentation

Next Steps

September 2016: The City is current seeking proposals from qualified landscape architect firms to join the project team for final schematic design of the site. Staff anticipates that revisions to the schematic design will be complete by the end of 2016 with a final public open house in early January 2017 before returning to the Parks and Recreation Commission and City Council in early 2017. 

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